Kansei Engineering is what we at Mazda refer to as “sensory engineering” or “human technology”. Everything is developed and set up to feel good to the driver from design functionality to driving dynamics. Every switch position, driving position, mirror checking position, blind spot position, parking position has been carefully measured and tailored to ensure our drivers are in total control and in the best position for vision at all times.
Kansei Engineering began at the Hiroshima University ergonomics laboratory about 30 years ago and is still the underlying design principle of Mazda cars today. In Kansei Engineering, the emphasis is not on measurable indices; instead all senses are involved to create intangible virtues such as pleasure, beauty, emotional attachment and driving satisfaction.
