In March 2007, Mazda adopted the Sustainable Zoom-Zoom long-term vision. This commits us to making cars that always excite, look inviting to drive, are actually fun-to-drive and make you want to drive them again.
It also requires that we help achieve an exciting, sustainable future for cars, people and the Earth. As part of this vision, in June 2008, Mazda announced a target date of 2015 for achieving our goal of improving an average fuel economy of Mazda cars sold globally by 30% (from 2008 levels). To achieve this, we have begun to thoroughly improve base technologoies such as our engines, regenerative braking, hybrid and other systems. We aim to offer all our customers pure driving pleasure along with excellent environmental and safety performance.
